Why an entertainment marketing program? Branded Integration, Product Placement, Promotions, Sponsorships, Events. Is it cost effective? Implied endorsement, PR and promotional extensions allow the brand to further the impact of a placement and positively effect an ROI. The cost of a placement could be as little as the cost of product. The annual cost of an agency specialist in the field such as Kimbrough Entertainment Marketing can be less than local media budgets for one week of advertising.
 
 
 
 
 
 
Movie gives Wonder Bread Exposure
Exposure Value Likely to Top $60 Million for  Wonder Bread
(no money exchanged)
October, 2006